Common digital marketing terms and their definitions
Search Engine Optimization - the practice of optimizing websites to rank higher in search engine results.
Pay-Per-Click - an advertising model where advertisers pay each time a user clicks on their ads.
Call-to-Action - a prompt that encourages users to take a specific action, such as "Sign Up" or "Learn More".
Return on Investment - a measure of the profitability of an investment relative to its cost.
The percentage of visitors who complete a desired action on your website.
Creating and distributing valuable content to attract and engage a target audience.
The process of attracting and converting prospects into potential customers.
The collection and analysis of data to understand user behavior and measure campaign performance.